As mentioned earlier, voice search should be an important part of your marketing plan, especially if your business is local. People often search while driving, on the go, or when they can't type, like going home after all-out shopping.
Remember, location-based searches are among the most common, but 52% of voice-activated speaker owners also want information on promotions and deals.
If you really want to stand out from the telephone number list crowd and beat the competition, you should consider voice search optimization when developing your marketing plan.
Let’s take a look at four basic strategies you can use to optimize your business for voice search that answer people’s questions accordingly.
1. Write your content in a conversational voice
One of the most important ways to optimize voice search is to use natural language and dialogue. The tone is conversational, as users tend to see virtual assistants as friends they talk to.
This means that the content on your website should be written in such a way that it can answer your customers' questions. Try to telephone number list figure out the user's intent and focus on providing helpful answers.
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Focus on long-tail phrases and keywords because that's how customers talk to digital assistants.
Voice search queries are longer than traditional queries and are very specific. "How to cook chocolate cake" is definitely the question you'll ask a digital assistant. Check the examples below.
When you type it into your browser, it's likely to be searched by "chocolate cake recipe."