The 16 Best Free Digital Marketing Tools to Help You Identify and Reach Your Customers

I recently met with a group of entrepreneurs to talk about digital marketing. Most of their businesses are small, but these guys and gals were very impressive. At the time, the majority had generated the largest percentage of their sales through word of mouth alone. Like most business owners, they expressed a desire to continue educating potential customers about their brand, but felt they could learn more about their target audience. But these people didn't have the time or access to premium tools to go crazy sophisticated when trying to figure out who they were selling to online. They needed a quick and disjointed solution. So I've compiled a list of 16 FREE, easy-to-use tools for these entrepreneurs to help them identify their audience and then connect with them online.I originally designed this article for those who don't have the time or the budget to analyze their audience using premium tools. However, the real beauty of the tools discussed in this article is that they can add value to any business, regardless of level, size, or experience. At Seer, we use them Acheter une base de données every day. Here's how you can use them: Why focus on the audience first?Tools to identify your audienceTools to find out what your audience is looking forTools to measure visitors to your siteTools to Help You Reach Your Audience on Social MediaSummary and master list of toolsWhy focus on the audience first?At Seer, we are big proponents of understanding our clients' audiences before defining our marketing strategies. Marketing isn't always linear, but we like to consider our clients' audiences as a general first step, which ultimately helps inform how we talk to them, what we should talk about, and how we should reach them. It's not rocket science. Behind every computer or smartphone is a real person…the idea is to find out who they are before you start talking to them.How Audience Influences Marketing StrategyWhy is this important?At Seer, we think about Google's algorithm and how it decides who tops the search results...a lot. We know that Google will always strive to provide users with the most relevant and quality results for any given search query. Google has competition, and in order to keep users on their engine, they must aim to deliver the best results on the web. But who ultimately decides whether a result is relevant and of high quality? Sure, it's the algorithm, but more than ever...