Paying for performance SEO, where the client only pays for the results they see, can seem like a boon to any small or medium-sized business that has been burned by an SEO agency in the past. Agencies that offer pay-per-performance SEO Fax List typically focus on setting goals based on improving website traffic, rankings, or revenue. Companies therefore only pay once they have a tangible increase in a predetermined KPI. What's not to like? Much like a lawyer with no gain or fee, pay-per-performance SEO looks great on paper. However, as the old adage goes: if it sounds too good to be true, it probably is.
Any SEO agency worth their salt will tell you that SEO is a long-term strategy, so how do paid SEO agencies promise to deliver short-term Fax List results with no risk to the client? We look at the PFP SEO model and its impact on the client and the agency. Are pay-for-performance SEO agencies inherently bad? Not necessarily. Not all performance-based SEO agencies use the same tactics. Just because an agency offers performance-based SEO doesn't mean they're ineffective or untrustworthy by definition. In fact, there are plenty of SEO agencies that will charge you up front for shoddy services and rely on opt-out and burn accounts to keep the lights on.
The biggest difference between conventional agency models and pay-for-performance agencies is that the latter is predisposed to pushing for quick results without really thinking about the repercussions. To put it simply, if these agencies don't deliver results within a specified time frame, they won't get paid. Therefore, they are more likely to Fax List push the envelope and move away from white hat tactics towards black hat SEO. No two websites are the same. Even if they're in the same industry and have been around for a similar amount of time, there are so many variables that you're going to influence how long it takes them to see results.