When you verbally search for something, the voice assistant uses artificial intelligence to recognize your speech and turn your words into codes.
The voice assistant analyzes the speech, and the processed text is sent to a search engine to find the results of the question. Finally, the information will be translated and made available to you.
AI controls the b2b email list voice search engine, and it gets smarter every time people use it. With the development of artificial intelligence technology and natural language processing (NLP), the process takes about 1-2 seconds.
Thanks to NLP, search engines can better recognize natural speech so that results can be further optimized for any specific search query.
The most important thing you need to know about voice search is voice conversations. This means that voice search prefers questions and simple answers.
Voice searches are natural and contain longer sentences. On the b2b email list other hand, web searches are very brief and basic.
Say you want to order pizza. Using a search engine, you can usually type in "pizza delivery" or "New York pizza delivery," but if you type in a voice query, you'll say "Where's the nearest pizza restaurant?" or "Find a pizza restaurant near me."
Keep in mind that you may have different results for these two queries. This is important when you need to optimize your site for voice search.
Did you know that 22% of voice search queries are looking for location-based content? This is crucial if you run a restaurant, local store, bakery, etc. If your business is about geography, optimizing your content for short and quick answers may attract more customers.
As mentioned earlier, voice search should be an important part of your marketing plan, especially if your business is local. People often search while driving, on the go, or when they can't type, like going home after all-out shopping.
Remember, location-based searches are among the most common, but 52% of voice-activated speaker owners also want information on promotions and deals.
If you really want to stand out from the crowd and beat the competition, you should consider voice search optimization when developing your marketing plan.
Let’s take a look at four basic strategies you can use to optimize your business for voice search that answer people’s questions accordingly.