This week has been a big one for Google’s search engine marketing systems, as the Responsive Search Advertising feature has just introduced four great new updates for the system, as well as exciting language developments. Here’s how you can use these updates to benefit your responsive search ads and make the most of Google’s machine learning.
New Language Support
Google responsive search ads are now available in ten new languages to bring the feature into a much more international zone. These languages are:
Google has also released four new tools to optimise Photo Editing Services effective responsive search ads. These tools are set to roll out over the next few weeks and should make creating search responsive ads a lot more efficient and user-friendly.
1. Headline and Description Suggestions
These are rolling out in English first, with more languages to follow. It means when you are creating a responsive search ad, Google will be able to give you suggestions for headlines and descriptions based on the responsive machine learning generator. These will help you to create more relevant content and headlines.
2. Real-Time Feedback for Ad Strength
This tool will measure the strength of your ad in real time, while you are creating it. It will identify opportunities for improvement so you can make changes before your ad goes live. This is basically another layer of optimisation proofing and will save you heaps of damage control.
3. Ad Strength Reviewing
This tool, now found in the status column, gives you the ability to review your ads to see how they rank over time. You’ll be able to check if your ad is going strong or losing impressions over time, as well as check if it has been disapproved.