Two are better than one. Teamwork is the source of a dream job. Okay, I'm also rolling my eyes at the clichés, but I think these touch on something: Collaborating with others allows you to achieve things that you can't do on your own. In modern digital marketing, the cutthroat way of the past has given way to much more collaboration, and it's very effective. You don't have to go it alone. In particular, if you want to skyrocket your list building, partnering with other businesses on a project where you promote yourself helps you reach a wider audience. This is a strategy known as co-marketing . Now, that may sound jargon or intimidating, but it shouldn't be! Partnering with other businesses can be a fun way to grow yours by leveraging other brands' followers.
Just look at Infusionsoft and Wistia ; they teamed up to employee email database create a video marketing guide and promoted it on their respective lists, which generated thousands of leads that Infusionsoft would never have gotten otherwise. Below I share seven co-marketing strategies you can use to grow your own email list. I've even categorized them by level of work involved, from easiest to hardest, so no matter where you are in your partnering journey, you can find something that works for you. Next, I'll dive into the intricacies of how to partner with other businesses, from identifying potential partners to pitching them to measuring success. Contents 7 co-marketing strategies you can use to skyrocket your email list, in order of difficultyWhat to offer potential partners Where to find potential partners Legal Considerations How to introduce potential partners How to measure partnership success.
What co-marketing strategy will you start with? 7 co-marketing strategies you can use to skyrocket your list building1. Guest posting It is one of the most basic forms of co-marketing. Guest posting involves writing useful blog posts for other people's blogs. While it might seem counter-intuitive to give away so much value for free, it's an awesome way to reach a wider audience who otherwise might never have heard of you or your business. Exchange blog posts. In terms of partnering with other businesses, you can opt for a guest post exchange: you write an article for their blog, and they write an article for your blog. That way, you're both exchanging value to reach different audiences. Offer a guest post in exchange for something else. You don't have to trade a blog post for a blog post. If you have, say, 50,000 Instagram followers, but your blog traffic is almost non-existent, you can team up with someone with a popular blog. Offer to write a guest post for them, and in exchange, you could do Instagram shoutouts for their business.